In the past, I’ve told you to keep an eye out for the top marketing trends. But now I want to take that one step further and narrow that focus specifically to mobile trends.
As a business owner, you need to keep your finger on the pulse of modern marketing trends to be successful.
This guide is beneficial for marketers, app developers, and anyone else who wants to improve their business. While I’m not saying you need to apply these trends to your own marketing, it’s important you’re aware of the new technology that’s available and surrounding you. Who knows, maybe you’ll decide to change your strategy based on this information.
I used research from previous years as well as some recent technological developments to come up with this list. These are the top 14 mobile trends dominating the year so far. I expect these to continue trending upward.
Wearable technology has become increasingly popular. I’m referring to things such as fitness bracelets, smartwatches, healthcare monitors, and glasses. They all can be paired with mobile apps. By syncing with mobile devices, these apps can be used socially as well. People can compare their progress with their friends and make it a competition.
As a result, it encourages the usage of the technology and increases engagement.
By the end of 2019, experts estimate that more than 125 million units of wearable technology will be shipped. That compares to just 50 million units shipped in 2015. The reason for the popularity of this technology is its ability to pair with mobile devices.
Mobile apps are being developed to help improve consumers’ experiences within their own homes. You can find businesses that sync your home air conditioning and heating with an app. That way, you can control temperatures whether you’re home or not.
Instead of going to a central thermostat in the house, you can reach into your pocket and set everything on your phone. Home security has been integrated with mobile technology as well. There are apps that have a video camera synced with your doorbell so you can see who is at your front door when the bell rings. Home security cameras on the inside and outside of your home can all be controlled and monitored from mobile devices. There are even smart refrigerators that connect with mobile devices. This technology gives you the ability to see inside your refrigerator while you’re at the grocery store so you can see what you need to buy.
Saying that security is important would be an understatement.
With big companies having security breaches, consumers have become increasingly aware of the potential dangers of giving away their personal information.
Many people don’t like the risks of providing the sensitive information to businesses, especially through mobile apps. In fact, security and distrust are two of the top reasons why mobile users don’t feel comfortable using mobile payment applications.